Course curriculum

  • 1

    Introduction and Course Materials

    • Introduction to Mastering Copy

    • Downloads
  • 2

    Lessons

    • 01: Get Inspired

    • 02: Targeting Your Ideal Customer

    • 03: Your Unique Offer & Value

    • 04: Drafting Persuasive Copy

    • 05: Headlines

    • 06: Inspire Trust

    • 07: Thinking Ahead of Objections

    • 08: Using Urgency and Scarcity

    • 09: Making the Sales Page Flow

    • 10: Using Design to Increase Conversions

    • 11: Review and Refine